数字媒体专业外文翻译.doc

广西工学院鹿山学院 毕业设计（论文）外文翻译 （附外文原文） 题 目： 论企业广告文化 系 别： 专业班级： 姓 名： 学 号： 指导教师： 二〇 年 月 日 On?the?corporate?advertising?culture Abstract:With?the?popularization?of?science?and?technology?and?fierce?competition?in?the?market,?competition?among?enterprises?in?the?areas?of?product?and?promotion?gap?shrinking,?and?gradually?shifted?to?the?corporate?culture?and?corporate?image?of?the?competition.?Modern?corporate?advertising?culture?as?an?important?part?of?corporate?culture,?in?promoting?the?corporate?culture,?shaping?the?corporate?image?at?the?same?time,?under?the?conditions?of?a?market?economy?created?a?favorable?competitive?weapon,?but?also?for??ideological?and?political?education?for?the?community?to?provide?a?more?direct?and?effective?ways?and?means.??This?article?is?from?a?cultural?point?of?view?of?manpower,?the?study?of?mass?media?advertising.?Culture?as?the?real?charm?of?advertising,?once?ignored,?corporate?identity?system?(CIS)?and?the?integration?of?corporate?advertising?culture,?as?a?field?so?far,?no?specific?discussion?of?the?theory.?This?article?is?the?attempt?made?in?this?regard,?the?purpose?is?the?theory?of?corporate?culture?and?the?modern?science?of?advertising?to?make?a?useful?addition?to?docking?and?the?operation?of?modern?business?culture?and?the?ideological?and?political?advertising?provide?some?new?ideas.?In?this?paper,?the?meaning?of?corporate?advertising?culture,?content,?features,?functions?carried?out?a?systematic?description?and?analysis,?corporate?advertising?through?the?East-West?cultural?differences?of?comparison,?analysis?of?the?advertising?culture?of?the?status?quo?of?Chinese?enterprises?and?hidden??advantages,?corporate?advertising?plan?proposed?to?solve?problems?with?the?operation?of?the?method.?At?the?same?time?that?enterprises?learn?from??advertising?and?c