Developing the theoretical and conceptual framework发展的理论和概念框架.pptVIP

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Developing the theoretical and conceptual framework发展的理论和概念框架.ppt

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Developing the theoretical and conceptual framework J199 lecture, R.E.Khan Theory Theories are constructed in order to explain, predict and master phenomena (e.g. relationships, events, or the behavior). In many instances we are constructing models of reality. A theory makes generalizations about observations and consists of an interrelated, coherent set of ideas and models. Formulating the Theoretical Framework The theoretical framework of the study is a structure that can hold or support a theory of a research work. It presents the theory which explains why the problem under study exists. Thus, the theoretical framework is but a theory that serves as a basis for conducting research. Formulating the Theoretical Framework Purpose: It helps the researcher see clearly the variables of the study; It can provide him with a general framework for data analysis; It is essential in preparing a research proposal using descriptive and experimental methods. For example: Media Organization, Selection, and Production. McQuail’s theory on media as an institution takes into account all forces that affect media’s performance. (After: Littlejohn, 1992) Basic theory 1 Thesis examines the gatekeeping, news selection and reportage of world news in leading Philippine dailies and primetime newscasts. For example: Basic theory 2 Selective Gatekeeping. Galtung and Ruge selective gatekeeping theory suggests that news from around the world are evaluated using news values to determine their newsworthiness. (After Mc Quail and Windahl 1993, p. 166) For example: Basic theory 3 Model of the Agenda Setting Theory. Malcolm McCombs and Donald Shaw’s theory simply states that the issues given most attention by the media will be perceived as the most important. (Before: McQuail and Windahl 1993) For example: Combined theory Integrated Theoretical Framework. The integrated theoretical framework shows how media content is shaped by pressures to the media organization, selective gatekeeping