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2016年学子之旅商业谋划方案书
2011哈尔滨大学生创业大赛
学子之旅团队
哈尔滨学子之旅旅行社
创业计划书
项目名称 ：大学生旅行社
项目联系人：杨文莊___
联系地址 ：哈尔滨市南岗区学府路331号
联系电话
电子邮件 ：879294908@
目录
第一章执行总结
1公司概述···············································7
2市场···················································8
3公司宗旨···············································8
4投资与财务·············································8
4·1资金来源············································8
5经营范围···············································8
6组织与人员·············································8
第二章市场分析
1市场现状分析···········································8
1.1中国旅游市场·········································9
1.2中国高校旅游市场及开发现状 ··························9
1.2.1哈尔滨高校旅游市场及现状分析·······················11
2 市场调查结果分析······································12
2·1大学生旅游的意向····································12
2·2旅游时间分析········································13
2·3旅游目的地与景观选择分析····························14
2·4大学生旅游的消费方式································15
2·5大学生旅游的消费状况································17
2·6大学生旅游的信息渠道································18
2·7影响大学生旅游决策影响因素分析······················19
2·8大学生对旅行社的满意程度···························· 21
2·9提供针对大学生旅行服务的的可行性····················22
3 调查结果总结··········································22
4 SWOT模型分析·········································23
4·1优势（Strength）·····································23
4·2劣势（Weakness）·····································25
4·3机会(Opportunity)···································26
4·4威胁(Treat)·········································26
第三章产品介绍
1旅行社采购管理·········································27
1·1产品采购············································27
1·2产品设计与开发······································27
2产品描述···············································27
2·1旅游产品············································27
2·1·1.主题类··········································27
2·1·2团体类···········································31
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