第21组_苏果连锁超市(中英文).ppt

苏果连锁超市 SuGuo supermarket chains 小组成员：朱丹艳、李林、蒋尔迟 Group members：Zhudanyan、Lilin、Jiangerchi 1 2 3 4 5 公司背景 Company Background 苏果超市经营策略 The business strategy of the Suguo Supermarket 发展电子商务的基本思路 The basic idea of developing E-commerce 全方位信息化管理 Comprehensive information management 企业网站介绍 Company website 苏果超市成立于1996年7月，2008年苏果以绝对优势荣获2008年度 中国零售业最佳雇主殊荣。在南京市委、市政府组织召开的“南京市企 业创新促进大会”上，南京市委、市政府授予苏果超市有限公司“优秀创 新型企业”荣誉称号。同时，苏果超市又被商务部确定为全国重点扶持 的15个大型流通企业集团。 SuGuo supermarket was founded in July 1996,and in 2008 the SuGuo Supermarket overwhelmingly won the 2008 Best Employers in China’s retail industry awards. In the Nanjing Enterprise Innovation Promotion Conference which was organized by Nanjing municipal government. The “outstanding innovative companies ” was awarded to the SuGuo Supermarket by Nanjing municipal government. Meanwhile,SuGuo Supermarket was identified as the national key support by the ministry of commerce and 15 large circulation enterprise groups. 实施多业态组合战略Different types of bussiness are? put?into?effect 实施品类优化战略 Carry out the strategy?of the category Optimization 实施自有品牌开发战略 Carry out the development strategy of the own brand 坚持低成本运营战略 Persist in the strategy of the lowcost 实施渗透扩张战略 挖掘利润方面 The aspect of excavating the profits Regional Market 区域 市场 细分商圈方面 The aspect of dividing Business circle The aspect of procurement 采购 方面 企业管理方面 The aspect of Business Management Carry out the strategy of the expansion 强化各门店、配送中心、客户与总部之间的信息管理，做到适时查询门店进销存状态。(Promote the information management among the stores、the distribution centers、the clients and the headquarters. Ensure the sales and the products of each store.) 苏果超市在完成门店初期的扩张，并取得了比较好的经济效益后才加大了信息技术的投入。(SuGuo Supermarket enlarged investment of information technology after completing first expansion of stores and achieving economic benefits.) 苏果超市认为连锁业态必须跟上时代的节拍，只有不断更新技术，才能保持持续的竞争力。SuGuo Supermarket believes that chain stores must make changes with the society. Only to update the te