Name of presentation Custom Fit Your Golf Game演示文稿名称自定义适合您的高尔夫游戏.pptVIP

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Name of presentation Custom Fit Your Golf Game演示文稿名称自定义适合您的高尔夫游戏.ppt

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Name of presentation Custom Fit Your Golf Game演示文稿名称自定义适合您的高尔夫游戏

Double Digit Handicappers Are Significantly More Likely To Perceive Multiple Barriers as Inhibitors To Custom Fitting Q: Which of the following reasons describes why you did not get custom fit? Single Digit Handicap Double Digit Handicap No Handicap I already knew what clubs and specs I wanted, so custom fitting was not necessary 65% 47% 34% Custom fitting was not available where I bought my equipment 26% 31% 36% I did not believe that custom fitting would make a big difference for me 16% 22% 25% I did not want to take the time to go through the custom fitting process 12% 16% 17% Custom fitting was too expensive 10% 13% 20% I felt that if I were custom fit, Id be obligated to buy from the retailer that fit me 9% 14% 16% I received a guarantee on my equipment, so I just wanted to try it first 6% 7% 7% I wasnt sure how to go about the process of being custom fit 5% 11% 20% I wasnt aware that custom fitting was an option 4% 9% 12% Custom fitting really only makes a difference for better players 2% 7% 9% Im not convinced that custom fitting really helps your game. Its just a gimmick. 2% 4% 6% Custom fitting seemed too confusing and complicated 2% 4% 5% Highlighted percentages are significantly higher at 95% confidence Base: Those not custom fit Summary: Custom Club Fitting Is A Potential Game Changer For The Golf Industry Custom clubfitting has a demonstratively positive impact on purchasers of new golf equipment: They play better They have more fun playing the game They derive greater satisfaction with equipment purchases Custom clubfitting can change the equipment purchase dynamics: It leads to a quicker and more confident purchase It adds an important element to product trial, minimizes price as a variable and substantiates marketing and technological enhancement claims It introduces the element of personalization as a new and important variable Custom clubfitting generates positive ROI for all industry stakeholders: Custom clubfitting accelerates the purchase pro