Practical Statistics UNIBusiness实用统计unibusiness.pptVIP

* * * * * * * * * The chi-square value is calculated for every cell: For Cell A: (50-50)^2/50 = 0 For Cell D: (40-44.4)^2/44.4 = 0.44 YES NO Totals Loyal A 50.0 40.0 90 Regular 55.6 D 44.4 100 Occasional 44.4 35.6 80 Total 150 120 270 The chi-square value is calculated for every cell: YES NO Totals Loyal 0 0 Regular .35 .44 Occasional .44 .54 Total The chi-square value is calculated for every cell: Chi-square = 0 + 0 + .35 + .44 + .44 + .54 = 1.77 The df = (r-1)(c-1) = 1 X 2 = 2 YES NO Totals Loyal 0 0 Regular .35 .44 Occasional .44 .54 Total A chi-square with a df = 2 has a critical value of 5.99, this chi-square = 1.77, so the results are nonsignificant. The probability = 0.4127. This means that the distribution is random, and there is no association between customer type and taste preference. http://www.fourmilab.ch/rpkp/experiments/analysis/chiCalc.html This means that the distribution is random, and there is no association between customer type and taste preference. Note: This type of chi-square is a test of association using nothing but counts (frequency); It is VERY useful in business research. Example: Suppose that a study of service providers and personality had two questions (among many): Your favorite shopping time: Day Evening .. .. .. .. Sex: M F Your favorite shopping time: Results: Day: 192 71% Evening: 79 29% Total 271 Sex: Results: Male: 122 45% Female 149 55% Total 271 Service Encounter and Personality Normally, 60% of our shoppers are women. Is our sample correct? 0.6 X 271 = 163 women .4 X 271 = 109 men Service Encounter and Personality Do men and women shop at different times? Service Encounter and Personality Do men and women shop at different tim