数控专业英语第2版教学课件ppt作者王兆奇、刘向红Unit30ManufacturingTechnologyFacingthe21stCentury课件.pptVIP

Unit 30 Manufacturing Technology Facing the 21st Century（面向二十一世纪的制造技术） If a manufacturing company is going to be successful in the 21st century, being good at just “the technology” is not enough to survive. A company must be alert to change; it must offer its customers the most innovative product at the best price and the best all-around service. 如果制造公司想在二十一世纪走向成功，仅仅依靠技术优势是难以生存的。要生存，公司就必须要有对市场变化的敏锐性，必须以最好的价格、最周到的服务为公司客户提供最有创意的产品。 alert to change意为“对市场变化具有敏锐性”，all-around service可译为“周到的服务”，at the best price可译为“以最好的价格”。 Agile Manufacturing敏捷制造 Agility is dynamic, context-specific, aggressively change-embracing, and growth-oriented. It is not about improving efficiency, cutting costs, or battening down the business hatches to ride out fearsome competitive “storms” . 敏捷是企业在特殊背景下着眼未来发展、主动适应变革的一种动态特质，而不仅仅是提高效率、降低成本，或用回避方式躲过市场的剧烈竞争风暴。 batten down the hatches原意是风暴到来之前将船舱封闭起来；ride out: 安然躲过。 It is a comprehensive response to the business challenges of profiting from rapidly changing, continually fragmenting, global markets for high quality, high performance, customer configured goods and services. 敏捷也是企业应对各种经营挑战的综合对策，以求在瞬息万变、持续分化的全球市场中，为提供高质量、高绩效、符合客户需求的商品与服务，从而获取利益。 Offering individualized products-not a bewildering list of options and models but a choice of ordering a product configured by the vendor to the particular requirements of individual customers-is the feature of agile competition. 提供个性化产品，即由供应商订制产品以满足个体客户的特定需求，而不是提供眼花缭乱的选项清单，----这就是敏捷竞争的特点。 此句比较长，但Offering individualized products is the feature of agile competition为句子的主干成分；individualized products可译为“个性化产品”。 The ability of companies to fragment markets, to build to order in arbitrary lot sizes, to widen their product ranges and change models frequently, to customize mass-market products, and to market information has undermined the competitiveness of the mass-production system. The acquisition of these abilities is an expression of industry “backing into” agi