综合商务英语教程第三册Unit 1.pptVIP

Time 3*90’ Outline:  Focus  I. lead-in II. Vocabulary Building   III. Reading  IV. Language Focus  V. Speaking   VI. Writing  Focus Learning the business ethics  I. Lead-in 1. How can we judge whether a company is ethical or not? Show your classmates an example. 2. Is it ethical to sell products that are legal, but known to harm those who use them? Take tobacco as an example.  II. Vocabulary Building A. Match the words or phrases with their meanings. 1. ground rules 2. ethic 3. entrepreneur 4. action 5. acid test 6. decision 7. work a. someone who starts a new business or arranges business deals in order to make money b. to be effective or successful c. use this to say what usually happens d. a choice or judgment you make after a period of discussion or thought e. the process of doing something, especially in order to achieve a particular thing f. a way of finding out whether something is as good as people say it is, whether it works, or whether it is true g. moral rules or principles of behavior for deciding what is right and wrong ?  II. Vocabulary Building B. Complete the following paragraph with the appropriate forms of the given words. run honest moral structure responsibility ethical ? Creating and sustaining an_______ corporation isnt as difficult as you might think; its actually easier than some of the day-to-day business challenges you face. The keys to _______an ethical company are accountability, _______, and information transparency. Ethics must focus on you and the people you work with, so_____ an ethical corporation makes the goal easier to achieve. ________behavior is important to your business success. It simply requires that you follow your best _______ instincts, even in areas that dont ap