自助技术使用影响因素的实证分析及模型构建——基于公共场所金融自助服务技术的研究.pdfVIP

Computer Engineering and Applications计算机工程与应用 2009，45(4) 211 自助技术使用影响因素的实证分析及模型构建 ——基于公共场所金融自助服务技术的研究 张宁，刘正捷，沈智鹏，张军 ZHANG Ning，LIU Zheng-jie，SHEN Zhi—peng，ZHANG Jun 大连海事大学信息科学技术学院，辽宁大连1 16026 College of Information Science and Technology，Dalian Maritime University，Dalian，Liaoning 1 16026，China E-mail：zhangnin9276@sohu．corn ZHANG Ning，LIU Zheng-jie，SHEN Zhl-pen8，et a1．Positivism analysis and model building of self-service technology acceptance influential fact0玮——-1Inldy based On pubHc used financial self-service technology．Computer Engineering and Appfications，2009，45(4)：211-214． Abstract：Based on the revision of Technology Readiness Scale．with financial self-service equipment in pubhc IIse as an example，the study carried out 811 investigation on new technology acceptance mtitude and uge intentions of 320 Chinese samples of different occupations．Factor analysis results show that perceived self-efficacy，technology readiness index，trust，privacy and perceived risk 8re main influential factors for people to accept and use new technology products．Regression Models are built based on factor analysis results．Correlation analysis results show that education is positively related witll technology acceptance and啪intentions．Age is negatively related with technology acceptance and Use intentions．Independent T-test results show that seX is not significantly related with technology acceptance and Use intentions，even though female samples perceive lower self- efficacy than male samples． Key words：perceived self-efficacy；factor analysis；technology readiness scale；self-service technology 摘要：研究通过对技术准备度量表的修订，以公共场所金融白助服务设备使用为例，分析了320位来自各行各业的中国人对于 新技术的接受态度和使用倾向。因子分析结果显示自我效能感、技术接受程度、信任、隐私和感知风险是影响人们接受新兴技术的 主要因素，并根据因子分析结果建立了相关回归模型。相关分析结果显示，教育程度与新技术使用倾向和接受程度成正相关，年龄 与新技术使用倾向和接受程度成负相关。独立样本T检验结果显示。尽管女性样本的自我效能感低于男性样本，但性别对于新兴 技术的使用倾向和接受程度不存在显著性差异。 关键词：自我效能感；因子分析；技术准备程度；自助技术 DOI：10．3778／j．issn．1002—8331．2009．04．061 文章编号：1002—8331(2009)04—021l埘 文献标识码：A 中图分类号：TP391 金融自助服务技术如何更好地被大众所接受，为众多领域 的最终用户提供