中小企业客户管理系统设计 毕业设计 .doc

摘 要 在计算机技术飞速发展的今天, 计算机参与企业日常业务管理已成为企业现代化建设的重要组成部分, 利用计算机进行企业信息管理势在必行。 客户管理系统可以有效地对企业业务流程进行重组，对用户的信息资源进行整合，继而寻求到更快捷有效的方法来管理客户关系，在企业内部实现信息和资源的共享。因此，利用网络资源来管理客户信息，使企业在提高效率、拓展市场和保留客户三方面得以改进，对于提升竞争的优势，有着重大的意义。 本文介绍了一种适合中小企业的客户管理系统,它是基于B/S架构的以当下较为流行的WAMP集成环境而搭建起来的客户管理系统。WAMP即在Windows服务器上使用Apache、MySQL和PHP得集成安装环境，其易用，界面友好，软件丰富，操作方便等优点将为很多新手省去不少麻烦。 本文所介绍的中小企业客户管理系统主要着眼于对企业客户基本信息的管理，通过前台页面与后台数据库的连接，实现对企业客户信息的增、删、改、查操作，同时通过用户管理中对用户权限的设定,从而保证客户信息的相对安全。 关键字：中小企业客户管理系统；WAMP；B/S.  Abstract With the rapid development of computer technology, computer participation enterprise daily business management has become an important part of enterprise modernization, enterprise information management to be imperative using the computer. The customer management system can effectively to carry out the reorganization of business process, integration of the users information resources, and then seek to more efficient and effective methods to manage the customer relationship, realize the sharing of information and resources in the enterprise. Therefore, use of cyber source to manage customer information, so that enterprises can improve the efficiency, expand the market and customer retention three aspects, regarding the promotion competition superiority, has the significant significance. This paper introduces a suitable for small and medium-sized enterprise customer management system, customer management system which is set up based on the B/S architecture to the current more popular WAMP integrated environment. WAMP is on the Windows server using Apache, MySQL and PHP integration installation environment, easy to use, friendly interface, plentiful software, easy operation for many novice saved a lot of trouble. The small and medium-sized enterprise customer management system described in this paper is mainly focused on the enterprise customer basic information management, by connecting the front page and the backstage database, realize the enterprise customer information to increase, delete,