An Analysis of Text Features in English Advertisements 英语广告中语篇的分析.docVIP

英语广告中语篇的分析 摘 要: 随着经济的飞速发展，在二十世纪的最近二十年，越来越多的跨国公司把目标从国内市场转移到国际市场。这种经济全球化的趋势也给中国的广告业带来了契机。因此中英广告翻译在实践和理论研究上凸显其重要性。广告是沟通消费者与产品的桥梁，所以好的广告应与众不同、抢人眼球。因此在这篇论文中作者将谈论一些广告中的句法和修辞特色。通过对书面英语广告的语言分析，总结出广告英语在词汇句法上的语言特点。并且以日用品广告，科技设备广告和服务业广告为例，根据语言的意义，风格及功能分析广告英语的特点。 关键词： 英语广告；词汇；句法；特点 An Analysis of Text Features in English Advertisements Abstract： As the fast development of the economy, from the last two decades of the twentieth century, more and more multinational companies have shifted the focus of their attention from the domestic market to the foreign ones. This trend of economic globalization has brought dramatic changes to the Chinese advertising industry. Thus the advertising translation between English and Chinese has been gaining significance in the practice and translation studies as well. Advertisement is a bridge connecting the readers and products. So a good advertisement should be distinctive and attractive. This thesis presents an analytical study of the language features of English advertisements at lexical, syntactic levels. It is hoped that through the survey of three kinds of advertisements: namely, daily consumers goods ads, technical equipment ads, service ads, features in advertisements language can be summarized and possible reasons will be given in the light of the meaning and the function of language. It is also hoped that the study can shed light on the language features of advertisements and provide help to advertising English learners. Key Words: English advertisements；lexical；syntactical；features Contents 1. Introduction..............................................................................................................................1 2. Lexical features………………………………………………………………….2 2. 1 Few verbs…………………………………………………………………..3 2. 2 Emotive words……………………………………………………………..3 2. 3 Pun Alliteration………………………………………………………….4 2. 4 Gender identity……………………………………………………………..5 2. 5 Selection of adjectives……………………………………………………..5 2. 6 Co