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English-Language Media in China Development and Language Style
Abstract
This paper discusses the development and language style of the English-language media in China since 1978. On the basis of extensive interviews among the chief executives of almost all the major English-language media in China, the paper first provides an overall review of the development of the English-language media (radio, magazine, news agency, newspaper, TV and internet) in mainland China, which also includes a case study of 21st Century, an English-learning weekly published in Beijing. The paper then turns to analyze the linguistic style and the use of English over the English-language media via a content analysis on the sampled news stories of China Daily from 1981 to 1999, first national English-language daily in the country. In the end, the paper makes an assessment on the English media in the nation in terms of their development patterns, ownership and investment, roles and functions as well as the written style of China English, as proposed by the two writers.
Introduction
Just like the English-language media in Hong Kong or in any other Chinese community in the world, the English-language media in mainland China have always been minority media in terms of circulation and influence in the Chinese society (Chan, 2000: 323). The marginal role of the English media in China is well demonstrated in the fact that China has, as of 1999, only one English TV channel (CCTV-4), one English radio service (part of China Radio International, CRI) and nine English dailies and weeklies and about ten English magazines (estimate based on personal communication), as compared with 352 Chinese TV stations, 299 Chinese radio stations (Zhao, 2000: 505-506) and 2038 Chinese newspapers (China Journalism Yearbook, 2000: 567).
However, despite its marginal role, the existence of the English media in China can be traced back to 150 years ago when foreigners began to establish foreign language media insid
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