基于SWOT分析法的宁夏枸杞产业发展战略研究.pdfVIP

安徽农业科学，JoumaJ of Anhui Agri. Sci. 2012 ,40( 28) : 14085 -14089 责任编辑徐丽华责任校对李岩 基于 SWOT 分析法的宁夏拘祀产业发展战略研究 王仁祺，戴铁军 (北京工业大学循环经济研究院，北京阴阳) 摘要 基于 SWOT 矩阵客观分析了宁夏构祀产业面临的外部机遇和威胁、内部优势和劣势，在此基础上，将构把产业发展所面临的外部 机遇、威胁与内部优势、劣势分别进行匹配得 SWOT 矩阵，重点论述了 SO 、WO、ST、WT 不同纽合下对应的产业发展策略，指出 SO 纽合下 应大力发展绿色构中己食品，扩大产业规模，实现生态化发展;把握手几遇、做大做强国内外两个市场 ;WO 纽合下应规范产业运营过程、把握 绿色食品需求潜力巨大的市场机遇;加大人才投入、稳步拓展构把市场 ;ST 策略下应规范竞争秩序、以质量赢得市场;提升产业标准档 次，拓展国际市场 ;WT 策略下应维护形象，调整运营模式;优化产业资源自己置、改进出口策略3 关键词 SWOT; 宁夏;构祀产业 中图分类号 S-9 文献标i只码 A 文章编号 0517 -6611(2012)28 -14085 -05 Analysis on the Development Strategies of Ningxia Wolfberry Industry B拟语d on SWOT WANG Ren吨i et al (Institute of Recycling Economy , Beijing University of Technology , Beijing 1佣124 ) Abstract The extemal oppo巾n?ties and threats , interior advantages and disadvantages of the wol如町 industlγin Ningxia were objectively analyzed based on the SWOT matrix analysis and then matched together to get a SWOT matrix. 币le corresponding industry development strate- gies were elaborated under the different combinations of SO , WO , ST and WT. Under the SO portfolio , it was pointed out that we should devel- op green wolfberry food , expand the scale of indust町， and realize ecological development; grasp the opportunity , and be stronger in both do- mestic and overseas market; under the WO portfolio , we should make industry operation proce回 normalized ， grasp the potential market oppor. tunity of the green food demand , enhance the talent investment , and steadily expand wolfberry market; under the ST strategy , we should make competition order normalized , win market with qualityg promote industrial standard grade , develop intemational market; under WT strategy , we should maintain image , adjust .operation mo,de; optimize the allocation of resources , and improve industrial export strategy. Key words SWOT; Ningxia; Wolfbeηy industry 拘祀产业是宁夏的特色产业之一，素有世界拘祀看中 国，中国拘把看宁夏之殊誉。近年来，随着拘祀的营养价值 和药用价值被广泛认同，极大地促进了拘把产业的发展，也 显著地带动了相关产业的崛起，形成以地方特色产业促进区 域经济发展的模式。在全球资源、日益短缺、环境问题日趋引 人