YaoShuang,ZhangShanglian.PDF

International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2015) Cultural Strategy in the C-E Translation of Tourist Materials Yao Shuang, Zhang Shanglian School of Foreign Languages, Hebei University of Technology, Tianjin, China Keywords: Cultural strategy, Tourist material, Cultural element, C-E translation Abstract. This paper analyzes both the cultural strategy in the C-E translation of tourist materials and the differences between Chinese and Western cultures as reflected in such materials. The paper starts with the functions of tourist materials, makes a cultural analysis of tourist materials, and presents three major translation strategies on dealing with different kinds of tourist materials. Introduction With the development of society, tourism plays a more important role in national economy. China is a great country with a long history of more than 5,000 years, and its splendid culture attracts foreign visitors from all over the world. They need accurate tourist materials which can give them introduction and information about the tourist resources in China. As a result, the translation of tourist materials plays a significant part in the development of tourist industry. Tourism is a borderline subject. It is almost related with all subjects of natural science and social science. When we handle tourist materials, especially the tourist materials of highly civilized countries, such as China, we may encounter a lot of problems and difficulties. Cultural elements seem to be a key point and a big difficulty in the translation of tourist materials. In view of the important role of culture, this paper focuses on the cultural strategy in the C-E translation of tourist materials.