Long Tail effect under the grass roots marketing.docVIP

 PAGE \* MERGEFORMAT 10 ‘Long Tail’ effect under the ‘grass roots’ marketing When the ‘Long Tail’ of the founder of American Chris? Anderson has not yet discovered from the business community 90% of the ‘grass roots’ project to create 25% of the total social wealth, but they have up to 33% of the ‘Long Tail’ total profits , in the sports marketing field, ‘roots’ of the value is in continental Europe has long been engaged in the French ‘no theory of consciousness’ to dig deep. Sports business giant, are often willing to drop the money in the most popular sport in years: to become the World Cup sponsor, the brand LOGO’s broadcast of the scene in the NBA ‘landing’ and other sponsored events - they are concerned about whether they have the greatest audience impact, because sports brand’s consumers are more than ever that consumers feel that commercial giants ... ... sports brands such intangible investments, will become the consumers of their products factor. Concerned about the ‘popular’ sports, international top sponsors seem rare. However, the ‘grass roots’ itself is extremely sensitive to initial conditions dependent, while the initial conditions for a very small deviation could cause the results of a great difference -’ Do not ignore the grassroots, so long as the grass roots level to correctly guide After a period of time will bring lucrative corporate brand long-tail effect. ‘Secretary-General of the Chinese Academy of Social Sciences, economists Jiang Qiping On’ Long Tail ‘he said. The next two years, ‘grass roots’ sports may occupy the mainstream of the sports industry, ‘grass roots’ marketing will also be traditional sports industries ‘long-tail effect’ to a depth of argument. ‘Grass roots’ marketing to maximize the audience The traditional model of sports marketing needs of businesses to invest in a lot of money to advertise. ‘Grass roots’ marketing, more or less experienced ‘ad-driven - Terminal-oriented - service-oriented - the brand-oriented’ in th