No position of the clever positioning of.docVIP

 PAGE \* MERGEFORMAT 3 ‘No position’ of the clever positioning of During the National Day Golden Week, one for ‘UNIQLO’ (UNIQLO) brand of fashion in Shanghai, Nanjing Road and Sichuan Road also opened two large stores, strange thing is that this brand in various media promotional played the slogan is ‘for everyone’s clothes’, saying the brand is either 8-year-olds or 80-year-old man, no matter what sort of occupations are suitable for wearing clothes. As everyone knows, the market segmentation in marketing and market positioning is a key part of the special ‘clothes-fits-all’ is not neither segments nor brand targeting? Will probably not succeed in doing so? However, during the Golden Week, ‘UNIQLO’ sales, compared with other brands is unusually hot. Careful analysis of the author that this seemed to have no positioning of ‘UNIQLO’ but in reality is a very brilliant position. Now I will be the positioning of consumer psychology as well as to analyze the ‘UNIQLO’ the genius. In this era of the pursuit of personalized, most consumers through his apparel brand to display his personality or taste, some people seek dynamic, while others pursued quietly, and even some of them even the pursuit of loneliness. However, when part of the consumers ‘personality’ of a period of time, ‘personality’ tired of the time will be the pursuit of a trivial, dull feeling at this time ‘for all of the clothes’ location is just able to meet such an extraordinary feeling. I believe that in the 21st century, China’s consumer awareness that will appear in several trends: from the pursuit of high-tech products to the pursuit of natural things; by the pursuit of foreign foreign brands to ancient Chinese tradition of favorite things; the pursuit of personalization to a certain extent also the seek trivial. It is this pursuit of an extraordinary feeling, so that ‘UNIQLO’ in positioning success. There are some consumers, they do not want the pursuit of individuality, but rather the pursuit o