Fen boss ability to regain the throne of the industry first-.docVIP

 PAGE \* MERGEFORMAT 17 ‘Fen boss’ ability to regain the throne of the industry first? ‘Bring’ Fen boss’, 40 people over the age of the wine is not difficult to recall the last century, before and after the nineties and Maotai, Wuliangye price would be quite in the consumer market more fashionable xinghuacun fen and China’s first and only wine health wine Heng Fa Chuen Trimeresurus. The reason why there are ‘Fen boss’ is commonly known, is because from 1988 until 1993, xinghuacun fen business for 6 years, won the first best value of light industry, wine industry to become the’ boss’, ‘six consecutive ‘, first of all to become China’s liquor industry in recent years. However, since 1994, ‘boss’ was Wuliangye to seize the throne, after, all the way down to 2005, nearly 12 years, not only the city of the first transformation of the ‘King’ flag (white king Wuliangye), and from 1995 to 1999, five years , ‘Fen boss’, not only in the minds of consumers becoming increasingly forgotten memories, but also in the national competition, the waves, a strong brand there is no trace of the fen. However, the 2000 national championship top ten corporate profit tax Liquor, fen again short-listed, although not a cause for special attention may be strong as its sustainability performance in the development of the market, so that people would not dug up the ‘fen boss’ of the memories, and all the more reason, and based on conjecture, ‘Fen boss’ is not to take back the ‘King of Qi’? Top of the gratifying results of the annual profit and tax: In 2000, the industry ninth; in 2001 jump up to seventh; in 2002 also promoted two ranks fifth; 2003 Wenju fifth; in 2004 the industry has entered a fourth; famous wines in the traditional comparison of the overall rise in 2005 fen to 25.32% (Wuliangye 9.68%) of the strong growth in fourth place another year. Fenjiu how it? Why? Is inevitable, it is a miracle, or much better than chance only? 1, according to a well-deserved funding row genera