Said to myself and others say the difference between.docVIP

 PAGE \* MERGEFORMAT 7 ‘Said to myself’ and ‘others say’ the difference between As already mentioned, the current enterprise is the most important means of advertising and promotional information, including advertising there is a special kind of ‘mutation’ - the soft-wen. But whether hard or soft paper advertising, publicity and news both very different. Advertising is ‘said to myself’, while the news is the ‘people say’. (I) Press the difference between planning and advertising plan In many people the impression that advertising is ‘Mrs. Wang Selling what you do, boast boast’, say that they own a good, often poor credibility, the lack of appeal. The business plan is a news or media planners reporter standing in an objective and just position to speak with facts, directly inspired by the fact that consumers, on behalf of the government ‘voice’ of the media and products made by companies’ an objective assessment ‘. Therefore, more news and advertising, the biggest benefit is easy to narrow the distance with consumers, credibility high, inspired by strong, easy to produce a sensational effect. In addition, news planning and advertising campaign in the dissemination of content, communication costs, outreach, dissemination of results, dissemination of the audience, etc. There are also several differences. By the following two cases to illustrate. [Case] ‘tinplate event’, popular in Europe, the legendary In the beginning of this book, he describes the Jews, Paul Julius made sensational ‘tin the event’. In this case, Julius unexpected ‘caprice’ handwritten 60 selling tin of ‘propaganda paper’, is considered the first in the history of advertising, while Julius has also been some people regarded as a the advertising industry’s pedigree. But the founder of the world’s first news event planning company of the British Edward Lloyd thought that, ‘tin the event’ more than just an advertising campaign, actually implies more of a legendary news events. So, this story