Selling point in the end on how to refine.docVIP

 PAGE \* MERGEFORMAT 13 ‘Selling point’ in the end on how to refine Fierce competition in the market today, more and more difficult sales terminals, especially in the face of product homogeneity, similarity of process equipment and many other factors, we are complacent, proud of the ‘selling point’ as if overnight, gone, yesterday, we also boast large cuatro process, the details, honor and so on, today you can see, almost every family, you have some you do not have him, he even has, as if twin brother, Wang Naer one-stop hard to you and me, Zhe Xiake embarrassed our extensive sales staff. Every time out to have been in training Purchasing Guide asked me: ‘Mr. Wang, our products and others are similar, the price is as high as so many, which can sell how呀 ? ‘Is also true, so many brands on the market, customers why did he choose to buy your products? Is only one reason - different! The most expensive is not because you are not because of your product the best choice is the sole determinant of customers ‘differentiation’ - your products and others do not like, but the consumer is just agree with your point of view and points of difference. In fact, we are talking about the difference of the so-called ‘selling point’ of the refining. We turn first to ‘selling point’ is defined - that is our selling point where marketing known as USP, namely, a unique sales proposition. An enterprise product marketing and product in the end is kind of how the concept and selling has a great relationship. Typically, in marketing activities, the ‘selling point’ mainly through the manufacturer (in this case, including manufacturers, wholesalers and retailers) extraction and refining of these two methods for customers to achieve, let’s do a simple analysis. Manufacturers refining ‘selling point’ Manufacturers refined selling point, is an enterprise producing a product produced before or after the relevant personnel summary of product advantages, summarized or give value to the sale