Seven-degree of space to create the details of the perfect woman.docVIP

 PAGE \* MERGEFORMAT 7 ‘Seven-degree of space’ to create the details of the perfect woman Planning Background - Competition Yasuji Music Founded in 1985, Heng, is the earliest one of the enterprises involved in sanitary napkin market. With China’s maternal and child health products market, the rapid expansion of the business 10 years Heng growing has established distribution network covering the whole of China and China’s 14 provinces and municipalities set up 17 companies, Heng has become China’s first a large manufacturer of women’s sanitary napkins and the major manufacturer of baby diapers. However, Whisper, Sophie and other foreign brands have vied for the Chinese market, local competition, the rise of brands competing situation, Heng Group has also begun to feel the full range of competition brought about a sense of crisis. In recent years, coupled with the ‘Yasuji Le’ Brand lack of scientific maintenance and management, with China, like many well-known companies are also confronted with the brand image of aging. Both inside and outside the crisis in the market prompted the decision to launch a full-featured, Heng new and improved products to sub-brand in the form of a full range of integrated brand communication through the operation of drive ‘Yasuji music’ overall image of the brand update. In July 2001, a summer season, in the whole country cheering to celebrate Beijing’s successful bid a joyful day, the front-line culture that, through more than draft, Zhuo Li, including 4A advertising company, including many well-known advertising company, to obtain the new product Heng Group the right of a comprehensive advertising agency. Important role to play in front-line people began to use ‘brands Workshop’ unique brand of this front-line management tool, with its inherent in their craft, for who are charged with the mission of ‘Yasuji music’ carve out a new flying space. Brand research - to capture the direction of the wind ‘I know the customer’s feet n