Lishui Sambo Co-Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 13 ‘Lishui Sambo’ Co-Marketing Strategy [Abstract] Qingtian stone carving, Longquan Po-chao, Longquan celadon a long history, truly a worthy ‘Lishui Sambo’. However, the further development of ‘Lishui Sambo’, making it the external promotion of cultural industries in Lishui City, business cards, has been plagued with municipal government and business circles. In this paper, ‘Lishui Sambo’ thinking should be a win-win cooperation under the guidance of marketing, and provides details on the ‘Lishui Sambo’ conduct co-marketing possibilities and necessity of proposed ‘Lishui Sambo’ co-marketing of a specific strategy and implementation requirements. [Keywords:] Lishui Sambo; co-marketing; strategy; measures May 2006 the State Council approved the Ministry of Culture established the first state-level intangible cultural heritage, a total of 518, of which Lishui City, Zhejiang Province Qingtian stone carving skills, Longquan sword forging skills, skills Bangshangyouming Longquan celadon kiln. Subsequently Qingtian Stone, Longquan sword, Longquan celadon was Lishui city identified as ‘Lishui Sambo’, as the external promotion of cultural industries in Lishui City, business cards, and the rapid development, and in 2007 created a 7 billion yuan in sales for the Lishui Economic has played an important role in the development. However, I believe, ‘Lishui Sambo’ to further large-scale, industrialized, high-level development, the need to adopt a cooperative marketing strategy. 1, ‘Lishui Sambo’ conduct co-marketing possibilities and the need for 1. ‘Lishui Sambo’ conduct co-marketing possibilities. ‘Lishui Sambo’ long history, Art Institute of Chicago. Qingtian stone carving originated in the Six Dynasties period dating back more than 1600 years ago. Qingtian moderately hard and soft, rich colors, red orange yellow green green blue-violet seven-color with full, stone small, clean, moisture, temperature, permeability, can be carved, to Lou, Kek