Kyushu Pass marketing tactics 5.docVIP

 PAGE \* MERGEFORMAT 9 ‘Kyushu Pass’ marketing tactics 5 800 million; 18 billion; 3.5 billion; 6.0 billion. This set of data are ‘Kyushu Pass’ since its inception in April 2000, each year’s annual sales (in RMB yuan as the unit). An ordinary private enterprise, why in a few years time to get on the top spot medicine privately-run commercial enterprises, and to become a model for peers and the industry to follow the focus of attention? Some people say yes ‘Kyushu-pass’ to enter the industry in the early, timing, good; Others say the industry rules of the game perfect, a good environment; Others say the state’s support of private enterprises, policies, good ... ... But through the author in the ‘Kyushu Pass’ headquarters three years of working hours of observation and thinking found these just because some objective factors, and really promote the ‘Kyushu Pass’ is the driving force behind the rapid progress of its marketing, five-character formula: low, Qi, fast, excellent, net. A low tactic: buy low-cost, lower sales for the price of Many people know, ‘Kyushu Pass’ the implementation of the ‘low margin’ wholesale business strategy. However, this low-margin business but is not a simple price competition with their peers, but in the ‘buy low-cost’, based on the ‘sell low for the price’. First of all, in order to ‘buy low’ lay ‘for selling low-price’ basis. Only by succeeding in a ‘buy low’, only the corresponding room for downward movement, ‘selling prices low for’ be considered assured. In order to achieve this purpose, ‘Kyushu Pass’ has mainly taken three approaches: 1, cash purchase. Advance funds bear the risk by selling low-cost way to win. 2, bulk purchases. Through bulk purchasing for suppliers to complete the sale of the so-called mandate, the last to win suppliers ‘rebate’, which in fact is tantamount to reducing the purchase cost. 3, the implementation of the overall distribution region (proxy) system. In order to win the exclusive supplier in