Social Communication will lead consumers to shop online.docVIP

 PAGE \* MERGEFORMAT 9 ‘Social Communication’ will lead consumers to shop online Location, location, location, which is the traditional retailers too familiar mantra, shops, business success or failure depends on the surrounding traffic flow, population characteristics and parking services, and other factors. However, with bold, innovative and high-risk characteristics of the Internet retailing is how some problem? As we all know, the Internet store is not the concept of a specific geographical location. Customers and competitors, then dispersed in different geographical circumstances, the online store’s customer groups according to what model is developed it? On-line status of the retail industry Recently, Wharton marketing professor David Bell (David R. Bell), a study done by providing people with some interesting revelations. In the article entitled ‘Social Communication and its attempts on the Internet: online food retailing investigate’ research paper, Professor Bell studied the spread of word of mouth, or other social factors on the willingness of consumers to shop online impact. The by him and Wharton doctoral student Yong Son Sann (Sangyoung Song, transliteration) Joint Institute for the completion of the commercial data used by the N companies. The Internet companies to carry out online sales in its first 45 months, business had covered nearly 30000 U.S. zip codes are located. Bell’s study found that an important phenomenon: the neighborhood effect. In other words, had discussed with others or in person have seen groups of consumers to shop online, try to use the online retail services to consumers, there may be the basis of the ratio 50% growth. Bell said: ‘Internet retailing market conditions presented a unique study to date has not been an important issue, particularly the existing customers to attract or influence the role of potential customers this fundamental issue. ‘He further pointed out:’ Our research explores a new and important phenomen