Super-light wine Inspiration.docVIP

 PAGE \* MERGEFORMAT 6 ‘Super-light wine’ Inspiration The success of any brand, are based to meet the consumers, and implies new and great value. This is a very large shortfall in the liquor industry. Our decades of liquor brands, such as on the 1st to emphasize mellow, continuous manufacturing history or far-fetched to be attached to culture, but for brand value, to meet consumer demand, but it appeared to be inadequate. We Japan’s ‘super-light wine’ case to clarify satisfy the consumers, the importance of creating brand value. Japan’s Asahi beer in marketing, the biggest reason is that the victory would change the taste light, boldly to meet the consumers ‘are thick with light’ in consumer demand. Prior to this, the birthplace of beer, beer sector in accordance with tradition, has always held that delicious beer is the ‘thick’, therefore, light beer is extraordinary idea, but also a revolution in taste of beer. Asahi Breweries, Ltd. based on the Japanese market potential demand of consumers, bold innovation, has developed a cool light taste of ‘super-light wine’. In Japan, the light of the mainstream of food, Japan’s wine is also entirely light to the mainstream - this from the industry practice in Japan was taken for granted, as consumer acceptance, and thus naturally became a matter of course. As a result, ‘super-light wine’ a big success, ‘Asahi Breweries’ to rely on light wine throw off competitors, opening up a whole new market space. Extends to China, we can see that Shanghai’s ‘Suntory’ beer, and a formal model of super-light wine. From the Asahi Beer’s ‘super-light wine’ The success we have found, breaking the traditional concepts, the value of re-positioning products to reach the potential to meet unmet consumer demand, which is the Asahi Beer’s ‘super-light wine’ was the key to success. In the liquor industry, ‘Chun Liang’, ‘traditional crafts’, ‘spirits’, ‘fragrant’ is almost a total value of all the liquor brands, no brands are spending a lot