Suddenly worried add real one and no less.docVIP

 PAGE \* MERGEFORMAT 6 ‘Suddenly worried’ add ‘real’ one and no less To do training hard, doing corporate training harder, doing business sales staff training and development is difficult. In the MSN with a number of training industry peers communicate with everyone in such a sigh, a lot of Internal Training instructors are fundamentally unwilling or afraid to operate on sales training, fine analysis of the reasons come from two aspects: one, training the object is ‘articulate’ sales personnel; 2, sales training, actual combat are highly lecturer’s own professional background is difficult, if not sold in depth. The author in the north, a well-known food companies as a marketing manager, during the period, in order to assist in the completion of the team, director of marketing and business skills to enhance executive power to create, remember that through the selective, finalized in Tianjin, an industry leading management consulting firm and arrange on a quarterly marketing, sales staff during the meeting outside the training. Choice of course was a ‘dealer management’, through the syllabus offered by the company and the instructor view of their qualification was a ‘good’ course, it in fact class we have found the seriousness of the problem: Trainees of the sales staff everybody listlessness, there is no little passion, courses of less than 1 / 2, the class began to emerge riots followed, opposing groups and lecturers, at this time lecturer in actual combat experience, if so, one can still save the situation, but it happens is the lecturer No real-world experience with the industry, launched an attack of the sales staff failed to give a satisfactory reply, the entire training, with predictable results ... ... Without evaluation of their professional instructor above the level of the same team, we have also invited a well-known fast in the consumer goods companies as a marketing director friend of operation of several on business etiquette training, and very d