Sunshine VS Fifth Season.docVIP

 PAGE \* MERGEFORMAT 10 ‘Sunshine’ VS ‘Fifth Season’ In 2002, the Chinese beverage market can be described as turbulent another, separate ways, aristocrats, large multinational giants such as Coca-Cola, Pepsi, small villages and towns overnight fame small factories, have joined the intention of a share. In particular, is a veteran drinks maker Jianlibao Thunder in the capital after the reorganization of the potential to bring the launch of its new brand ‘Fifth Season’, has aroused special attention to China’s marketing industry, but also lead to much controversy and criticism. Sunshine is the Icy tea following the successful launch of Coca-Cola Company ‘Queer’ juice after another in the Chinese market a new brand. According to Beverage Marketing division of an informal sector, both as belonging to ‘ad sent’ and ‘norms to send’. A time when late autumn, beverage consumption season is over, individual probably in the inventory of this year’s successes and failures. I tried two of the Season and the sun brand marketing operations comparative analysis of methods to view the similarities and differences between the two factions, that was later to provide some useful lessons. Why is the ‘sunshine’ and ‘Season’? In 2002, the beverage market, new brands constantly, including Pepsi-Cola’s ‘lime’, Coca-Cola’s ‘Queer’ and other big dogs makers. Chose to do the sun Icy tea compared with the Season, for two reasons: First, the two are basically the same position in the market, all with urban youth groups, as its target market, which is the author as the main reason the light of the object. This is and ‘Queer’ drinks targeting children is very different. Today, the beverage consumption is already out of mere thirst features, more and more become an emotional consumer. The young consumers of lively, the pursuit of new fashion, consumer attitudes are not stereotypes, easy to change for many beverage vendors attention and favor, ‘Master’ iced tea, Pepsi ‘lime’, Australia be