10 billion medicine Kampo Day of the market Win in Chernical-.docVIP

 PAGE \* MERGEFORMAT 14 10 billion ‘medicine Kampo’ Day of the market Win in Chernical? Nearly two years of daily chemical market, is undergoing some specific changes: Overlord ‘family medicine’ is bathed in fire ZTE, Softto ‘Kampo classic’ attempt Xiongqi, Olive ‘plant faction’ in Zhuanghuai world, long Lucky ‘Snake Oil’ concept of center stage, Aoqi Li ‘Tianqi toothpaste’ and unique, without exception, beckons to a ‘traditional Chinese medicine Kampo’ new era is rising, will eventually form a ‘Chinese medicine Kampo products’,’ Chemical formula products’, ‘other prescription products’ one-third of the world day of market structure, while the’ traditional Chinese medicine Kampo ‘market share of no less than 10 billion. This may be a native of the private Daily Chemical Corps Zailingfengsao great opportunity, Jin Guang Cancan’s ‘medicine Kampo’ markets, Win in Chernical? Overlord, nearly two years, no limelight for two days of glory, but certainly, in 2007, King will face even greater challenges, the market not only fat, there must follow, Overlord and create a ‘traditional Chinese medicine to support fat’ size of the market is widening, and will the market has attracted so many challengers and followers, Japan-based leader in the market will be more attention given to Overlord, competition will become more intense, a strong opponent layers of blocking, follow-up exercise to fight a pack of wolves, Overlord how can be accomplished by success in the future, force pulling tens of billions of ‘traditional Chinese medicine Kampo’ Day of the market to hold the event then? I think King is urgently needed brand planning, brand innovation, brand management in areas such as strategic planning and tactical layout. First, scientific planning and brand strategy, integrated brand resources; Overlord is now the core asset is the brand, the most lacking is a scientific strategy of brand development, and for Duracell brand, the most important to determine the direction of