2011 three major trends in Chinas garment industry.docVIP

 PAGE \* MERGEFORMAT 5 2011 three major trends in China’s garment industry September 8, 2010, Bin Bao clothing from Germany in Guangzhou Baiyun Lake BENBO hotel brand launched a new strategy in 2011. In the first strategic conference 4S proposed the concept of the clothing industry, to vigorously promote the China market layout and deployment. At the same time, H amp; M, ZARA, GAP, and other world-renowned fashion brands in China have accelerated the strategic layout of the Chinese garment industry peak of the upcoming new round of development. After 2008 economic winter, the Chinese apparel industry has experienced small and medium enterprises to be eliminated, foreign trade enterprises to the domestic, industry segments oligopolistic nature of the major changes. Entered since 2010, National Bureau of Statistics data show that the retail clothing business significant amount of growth, the trend of warmer clothing consumption has been largely established. Competition under the new garment enterprises, ushered in a new development opportunity. The product, channel, marketing services, will focus on several aspects of the main characteristics of consumers and change of consumption. According to the China Garment Association published lt;lt;2010 China clothing market trends in the development of newgt;gt; report, as represented by 80,90 after the development of a new generation of consumer groups, clothing retail market will be further broken down, the channels corresponding to the difference of development, not only in the format the rich, the clothing retailer to change its marketing approach and instead build a more professional, personal and group sales for the target consumer site. With the recent form of the apparel industry store market development at all levels, living in various segments of the apparel market competition, companies increasingly focus on oligopoly flagship building. As zara and Uniqlo, HM have the experience of large-scale stores