23 city mall clothing brand investment the key to the work of.docVIP

 PAGE \* MERGEFORMAT 8 23 city mall clothing brand investment the key to the work of For the 23 industries, said the city’s shopping malls, clothing shops investment has been the main investment a top priority. Because of remoteness, 23 cities in first-line shopping malls for clothing brands often do not have much appeal. In recent years, in order to Rimula, seven wolves, pure as the representatives of the clothing brand more in all 23 cities to build store systems, marketing support policies are more in store’s construction, which in a certain extent, inhibited the brand into the shopping center initiative. Shopping Center Merchants in trouble, the author visits to various county-level cities, often found in shopping malls are not as good as the clothing brand power commercial streets in all stores. Ye Tai-targeted shopping malls to department stores is based on a certain brand of goods supported by force, it is difficult to imagine a bunch of no brand power can be made of general merchandise distribution center for goods trend of marketing and leisure shopping sites for consumers. But the 23 city mall clothing brand investment work should be how to do it, I think we should do the following work. A clothing store brands rational distribution of Merchants in the first place to solve the ‘Dr. Who’ of the issues rather than blindly pursue the big brands, Dai Zhao who is who within the last store brand not only fail to help each other, but civil war, reducing the overall economy. Store layout is defined as the development of strategies for shopping malls, classified into various functional areas, the scope of the initial development of the brand investment. And specific to the clothing store, the area is to men’s suits, women’s area, recreation area, children’s clothing zones fit into, and development of the scope of investment brand. For the 23 shopping malls, the operating area is not large, mostly in the 10000 square meters to 20000 square meters, so that