6 steps to talk up your sales story (Part Two).docVIP

 PAGE \* MERGEFORMAT 9 6 steps to talk up your sales story (Part Two) Step 5, design issues to consider when the story: 1. The story tell who will listen? To imitate the style of your customer The effectiveness of communication in order to communicate with each other in the information received shall prevail. Therefore, in the design of the story before, sales personnel must analysis: I am faced with a customer base, what kind of features? They want, want to hear what kind of story? The emotional element of these stories What is this? I use the terms of which language is more easily acceptable to them? In other words, salespeople must develop its own sales sensitivity: he wanted to sketch out their own goods in their hearts broken down by the image of the ideal customer. Ideal Customer image mainly contains the following elements: whether the focus on gender, age or less, common characteristics, educational background, their background, class attributes, love and marriage status, what kind of common emotional needs. When outlining the ideal client model, the sales staff to learn all of their means of communication. Think they usually like to read what type of magazine, browsing which sites are concerned about the different kinds of information ... ... in this gossip all the people all the time, they usually like what kind of theme gossip. Around these salespeople easier to find customers like the story of material, thus successfully attracted their attention. But also about the time as far as possible with the customers loved the way an attractive appearance. If you think this is still not clear, then try to imitate your customers. ‘Imitation is the highest praise’. People are subconsciously searching for their lost. The most like themselves, followed by similar and their own people. Therefore, we can mimic the language of clients include: Speed, tone, a certain number of specific terms; and we have to mimic the customer’s body language, carefully look at