A dead-end economy cars-.docVIP

 PAGE \* MERGEFORMAT 15 A dead-end economy cars? From January 2002 began, the economy cars entered the price war situation. The first is Xiali initiative will Xiali 2000 fell to 97,000 yuan, followed by Fukang, Jetta, Fuk Loi Seoul, Geely, Yueda, antelope, etc. have followed suit, giving rise to the economy car market, a huge shock. Together in 2002, has introduced new models in 2003, so that the whole market noise 1:00, bustling. However, some industry starting to worry that the economy cars, especially low-end model, the risk of facing a dead end. China’s private car era has come, the economy will become even more heated competition model, but will face a re-shuffle. Many economic models manufacturers now have to reduce the profit margins of a bicycle to secure a larger market share. But there were still some people are quite optimistic about this is that the economy car segment is still very wide. So, economic cars lively situation in the end is happy or worries? B below A typical representative of the meaning point of view. Party: Meng Qingzhen The low-end models, scenery is not From the most recent data show that 41% of consumer choice, price 100,000 -15 million cars, 150,000 -20 million option price of motor vehicles accounted for 25%, select 10 million or less price and only 17%. From the first half of the sale of glory can be seen once the economy car big Snub, the market performance of large unsatisfactory, from the first half of the market economy cars Ranking, although the Xiali, Alto is still ranked number one, but obviously the feeling that inadequate, and the entire economy cars sales of low-end market has not opened a large gap between the least bit of carelessness will be latecomers to catch up. And the low-end economy car market as a whole trend of the declining share of growing. In 1997 low-end economy car market share in car market share of some 27%, while by 2001 but less than 18%, four years has fallen by nearly 10 percentage points