A new dealers- youre a brand.docVIP

 PAGE \* MERGEFORMAT 7 A new dealers: you’re a brand Recently, re-read the Americans Peter Montoya to write a book ‘you are the brand’, the book has a point of view once again caught my attention and thought. ‘To create a powerful personal brand, in order to influence potential customers, employees and policy-makers on your view. Once successfully do this, your personal brand marketing will change your business model and growth model. ‘Penetration of the brand’s influence on individual career planning has clearly changed the direction of personal growth. In the field of wine marketing, through a few of JLF, gold Jiannan such as the success of the development process of a new dealer point of view, their brand is not being affected and changed the industry in which the marketing model and growth patterns do. Some foreign brands, experts say ‘10-year period we will see the brand-based business model will become the main form of the fate of the leading companies’. However, we studied the following four types of new distributor brings a regret to find a new dealer group brand largely confined to merely buy the brand strength of the terminal-based dealer and distributor based on two levels, but also really have this sense more are rare. I think that in an increasingly competitive, the product of serious homogenization of the market environment, dealer branded dealer brand strategy development should be an important element of the planning years. Many people in the industry are also frequently mentioned in the development of distributor brands, but how to brand, and new distributors how to brand-building process in accordance with systems, to build a solid brand positioning is very rare a specific argument. This is also a lot of new dealers only know that the formulation of the concept, but the establishment of their own brand to show the general state of confusion and indifference reason. Here I would like to turn to address the above concerns, the new distributors