A profound impact on Chinas two kinds of thinking of marketing.docVIP

 PAGE \* MERGEFORMAT 9 A profound impact on China’s two kinds of thinking of marketing With regard to marketing, will always have lots to talk about the topic, 30 years of market economic development, marketing companies have been so numerous and bright, but also so that many companies suffered enough. From the marketing companies to ignore, ignorance to believe in and attention to people’s understanding of marketing are constantly changing.Undeniably, the concept of marketing into China from the reform and opening up a real, after the development of China’s enterprises and the upgrading of competitiveness played a very key role, to a certain extent, contributed to China’s market economy, prosperity and development. In these 30 years of market economy, there are two very typical and extreme impact of the marketing ideas of vast enterprises, and that is ‘sell themselves’ and ‘marketing is to advertise’. I just call them thinking, rather than ideological, because they lack the depth and systemic thinking, can not provide constructive guidance. First of all, ‘sell themselves’ have been all the rage, deeply affecting the Chinese companies. The last century, 90 years ago, such thinking was filled with the business community and entrepreneurs, they think that as long to produce a good product, consumers will flow from. This is a typical ‘product time’ thinking, however, is a good product is important, but not the enterprises to obtain the necessary and sufficient conditions for market success, if only that once there is a good product as ‘no worries about his daughter to marry the emperor’ the same, then That company will be waiting for the market’s lukewarm response and sales slow. Shanxi mature vinegar can be said to famed country’s ‘four famous vinegar’, one founded in the late Ming and early Qing Dynasty, there were ‘best in the world vinegar’ reputation. 2004 had the opportunity to visit China in Taiyuan honored ‘Yi-Yuan-qing’ Cuchang near Cuchang when gust