A quiet revolution in the advent of the marketing concept (I).docVIP

 PAGE \* MERGEFORMAT 4 A quiet revolution in the advent of the marketing concept (I) [Introduction]: The upcoming competition, the highest criteria? Is the capital? Is the technology? Is the size? Is the credibility? Is the brand? Talent? Is product quality? Is a distribution channel? The retail terminal? ... ... Not! What is that? Consumers, precisely, is the possession of consumers! So, what would he go to share consumers? Rely on technology? Rely on reputation? Depend on the brand? Depend on quality? Rely on e-commerce? By distribution channel? Depend on the retail end? Rely on after-sales service? ... ... These factors of course, but they are just the surface of things, accurately speaking, they can not hold consumers, then the possession of consumers, something what is it? ... ... Idea! Rely on the marketing concept to the possession of consumers! Marketing concept in the most essential core elements are: first to ‘discover’ the consumer needs and desires, and then their needs to ‘meet’ her needs and desires! ‘Discovery’ is the premise, ‘meet’ is a process, so that consumers are willing to go out and buy your product / commodity is the result. ‘Discovery’ does not exist, no matter how hard you are behind the ‘factors’ will not bring much value and significance, or even to pay a heavy price. The needs and desires of consumers at different levels of ‘discovery’ has resulted in different levels of ‘marketing concept’. As a western marketing concept (marketing concept) thought: ‘to achieve various objectives of the organization is the key to correctly determine the target market’s needs and desires, and more efficient than the competition and more favorable transmission of the target market to meet the expectations of what’, simply, is to determine the consumer’s needs and desires, and then satisfy it. We know that market segments, but they do not understand breakdown of desire. A century, we were surprised to find that: Consumer needs and desires can be di