A strategic perspective observers TTE.docVIP

 PAGE \* MERGEFORMAT 6 A strategic perspective observers TTE Chinese home appliance industry, the lack of a strategist, but also a lack of strategic observers. I have this conclusion, in the ‘how to look at TTE? ‘On this issue proved to be most vividly. About TCL and Thomson’s TV business integration, the industry has been different voices, this is normal, because this is a new, domestic enterprises and the world’s top 500 enterprises in the primary consolidation in the industry, but also holding, at least for now is rare. Thus, promising that awful marriage to many people. However, TCL and Thomson’s TV business integration, after all, ‘She Tunxiang’ feeling, ‘like’ is mouth to eat, and be able to digest do? This is a problem, therefore, have different voice is it normal. We look at anything, we must look at the mainstream, look at the overall situation, look at the positive side or negative side than the negative side than the positive. The greatest taboo is taken out of context, with some kind of colored glasses to look at problems. Currently, TTE optimistic people believe that, TCL and Thomson’s TV business after the merger, to become the world’s largest color TV business, at least the largest production and sales company in China, born out of a jump the world’s largest color TV business, is to make people excited. This is the optimistic attitude of the. There are not so optimistic, even those who disagree. This is the attitude of some people in two aspects: One is that, TCL and Thomson combined color TV, just like in the two places combined together, would be large, but did not cut off the upper reaches of resources, the threat is not great. This is a ‘block on’. There is also a ‘OEM’ theories that the two companies merge the mainstream of business, but Thompson found himself a major production manufacturers. Whether it is ‘land on’ or ‘OEM theory’, regarded the merger case, simplistic, and is therefore undesirable. In fact, TTE the birth of the ente