A successful promotional gifts.docVIP

 PAGE \* MERGEFORMAT 7 A successful promotional gifts In July 2003 when I was recruited to Beijing for a health care products company, is responsible for company’s products in Guangzhou market promotion. Are mainly calcium products, there are middle-aged type, type of children, pregnant women, type three kinds of models. These products in other provinces and cities in more than a year of sales experience, the delay in moving the company in Guangzhou market, the main consideration in Guangzhou is a special market, open up such a market, high cost, risks. The company almost no advertising, but promised to give full support in other areas. 1 to Guangzhou we calcium products on the market investigation, the Guangzhou market, up to dozens of kinds of calcium products, foreign brands Caltrate, Yue Li, Guangzhou accounted for OTC, the hospital most of the market, domestic brands Gaitianli, giant can of calcium three precision, which have a large advertising investment, the terminal also has a strong operational capacity. Price from a few dollars to a few tens block both. We paved the goods more than 100 A, B type terminals, according to the traditional marketing model of customer intelligence, store promotions, does not sell products. Faced with this situation, we chose a moderate consumption of the community in Guangzhou over the age of 45 in-depth survey found that more than 80% of the people are very vague concept of calcium that age, there will be on the acid leg pain of lumbar symptoms, 15% of the people to be aware of their calcium, but do not know how to calcium? 5% of the people are very familiar with the knowledge of calcium, the calcium their very assertive. We think that calcium is the need for in-depth and repeated education of consumers is not a slogan will be able to solve the problem, after discussion we decided to put all the focus on community outreach, on old age as the main push-type calcium products. The biggest difficulty faced by the community