A waiver or compromise- - Dealers how to deal with exclusive agency-.docVIP

 PAGE \* MERGEFORMAT 9 A waiver or compromise? - Dealers how to deal with ‘exclusive agency’? Moderator: Wang Xin-Hong Invited guests: Florida area in Sichuan Yili milk Agent Zhang Guisheng Golden Land Trading Co., Ltd, Shaanxi Yang Marketing people Qin Zhiyong Manufacturers in the end to do? Moderator: Welcome ladies and gentlemen, to visit ‘China Sugar clinics’. Requirements for sole agent distributor manufacturer and implement regional marketing monopoly, the initiative at the dealer; manufacturers require dealers to exclusive agent to exclude competition in the same region, brand, the initiative in the factory. Mr. Han in Inner Mongolia to hit the exclusive agent of the manufacturer required threshold, please ladies and gentlemen, Mr. Han analysis of some help to help him out of confusion. From the above case, we must first clear a problem: in the end manufacturer to do? Manufacturers is based on what the exclusive agent of considering a request? Zhang Guisheng: Yes, this issue is critical. In general, no manufacturer does not exclude competitors, for fear you are the product of his inexhaustible heart do, for fear of your financial stress caused by his loan risk, fear of competing brands to their own products death by stoning, therefore, require dealers to exclusive agent. As for the situation of Mr. Han, I think there are two possibilities: First, manufacturers threatened him and want to raise the threshold of co-operation; second, manufacturers have made up their attention for dealers, the reason is that he does not, or have been looking for a good other dealers. Yang: Do not rule out other local dealers may skid row, but our analysis is only speculation, to Mr. Han’s publicity department, but also his identification of the specific reasons. If a distributor, sales do not increase, promotion of policy implementation are not effective, price controls, poor ... ... In short, not reach the requirements of manufacturers to the dealers, then the i