A word can conquer the world do- - On the Hansen Simotang of Advertising Communication Strategy.docVIP

 PAGE \* MERGEFORMAT 7 A word can conquer the world do? - On the Hansen Simotang of Advertising Communication Strategy In the pharmaceutical industry had fought for many years, coupled with its own in medicine and health products marketing, planning and research work has been a long time, creating for myself a career-sensitive, whether it is look at newspapers and magazines, or turn on the TV, first of all always like attention to medicine health care products advertising, the Spring Festival to go home several times to see Hunan TV broadcast Hansen Simotang advertising, not only to give birth to a strong Tasting interest, the reason so many are interested in, one at first glance advertising, not sure if in the end is a for what products (a few years ago working relationship vaguely remember that seems to be on the gastrointestinal aspects); second is a repeated broadcast advertising, even I have not determine what products, let alone the average consumer is know that Hansen Simo soup cure used. As a result, would think that there are some things want to come to talk about. Continue to tasting before, why not talk about this ad, this ad is basically a pure subtitle dubbing advertisement picturing no more information and tips, only one sentence: Hansen 4 mill soup, better and more healthy. The entire time should not exceed 10 seconds. With a better understanding of have a say in principle, I still hope to learn more information, check some information, display information as follows: 1, Hansen Simotang Oral Solution is an anti-gastrointestinal discomfort State three types of Chinese Medicines, with indications wide, high efficiency, non-toxic side effects, etc., by the Hunan Medical University, attached to two hospitals, Hunan Medical College attached to one, with a two hospitals and a number of units in clinical applications, has made a very good clinical effects. Second, Hansen Simotang in Hunan a minor celebrity, and the nine-zhi-tang, etc. belong to the