Ad network controversy rational analysis of the report data source.docVIP

 PAGE \* MERGEFORMAT 6 Ad network controversy rational analysis of the report data source Not long ago, online article entitled lt;”China brand advertising network, the early emergence of market structuregt;gt; press releases appear in major financial and portal site, the article announced the upcoming release IResearch lt;lt;Third Quarter of 2010 China brand advertising network industry data monitoring reportgt;gt; the part of the data, including five well-known brand advertising network monitoring data and ranking companies. Nevertheless, when this part of the data is thrown, the network immediately aroused the advertising network of experts and practitioners questioned their chorus, sample one-sided, inaccurate data, ranking standard voices improper arguments. just a few days later, this news Jibei removed, the full report is also not available. industry have criticism on the contents of the report The questions and discussions have been presented intense. The industry questioned on the report from the various aspects of online advertising experts, practitioners and the Internet starting from their respective fields, from sample collection, study, data on different aspects of reality to refute the report’s conclusions. One of the most ironic is claiming attention in a “multi-redirection technology” and “accurate” report of network advertising, advertising material actually download statistics as the primary evaluation criteria. It is understood that there is a trace of every security conscious enterprises in order to prevent attacks will set up a number of advertising material Download, this statistical distortion of this report is not all an important reason. Even if the authenticity of the data itself aside aside, highly respected in the current behavioral targeting ad network model, This evaluation criteria is simply not reflect the quality of service ad network business and advertising effectiveness. After more than ten years of development, China’s