Ad targeting and media selection.docVIP

 PAGE \* MERGEFORMAT 4 Ad targeting and media selection One has a good creative advertising, we will be able to receive the proper effect? Not. Because the choice of advertising media also have an impact on advertising effectiveness. ‘Ad to be done to buyers to see’, advertisers must choose the buyer to see the media, advertising to good effect. Beck beer advertising agency Ogilvy amp;amp; Mather advertising agency in Shanghai, in order to Beck beer market, the rapid occupation of Hainan, Shanghai Ogilvy amp;amp; Mather advertising agency for the Baker beers crafted three quite creative commercials and some TV stations in Hainan, one after another. The first ad film is: a group of sunflowers around the sun, with the exception that only a sunflower own way, not do things that convention, it does not to the sun, but toward the Beck beer! Advertising slogan is: ‘drink Baker, listening to their own! ‘And second, TV ad is: a group of crabs on the beach in the crawl sideways, only one crab is a unique beer Paqu on end to Baker. Advertising slogan is: ‘drink Baker, listening to their own!’ Performance of the two commercials beer Baker’s unique personality, but also implies the people who drink beer, Beck is also a personal, independent-minded, and have their own taste, as well as there are persons of their choice. Third commercials mainly been imported for this brand is. Many people in a boat drinking green beer, Beck feel cool and refreshing, highly dynamic and energetic group of people, showing the modern modern life. Many of China’s beer drinking is also not much difference between them, in fact the modern consumer of beer is not much difference in the ability to distinguish. Consumer demand for beer is basically the same, just feel nothing different. The three advertisements were not speaking hops, spring water and yeast to how they talk about the atmosphere, feel and taste, speaking of the unfettered freedom of individuality and set sail. It is important for cr