Advertising Creativity- far-fetched logic of failure equal to.docVIP

 PAGE \* MERGEFORMAT 9 Advertising Creativity: far-fetched logic of failure equal to CCTV2 have a part called ‘business time’. They have conducted an innovative advertising program, so that business and advertising industry experts to debate a number of innovative good or bad, but the main focus on aspects of star endorsement. Among them, everyone is the big differences of opinion ‘Golden Melody throat Ronaldo endorsement Po’ and ‘Yao Ming could endorsement socks products’. Some experts believe that Ronaldo endorsement ‘throat Po’ Ye Hao, Yao Ming endorsement ‘socks’ worth mentioning in the product and there is no clear relationship between the star is certainly a failure of creativity; but the other part of the experts believe that businesses take money to do this kind of advertising certainly has its rationale, if not money, businesses will not dry, to say we are not related to the relationship can be established between the two things. The debate was in full swing, but in the end who is right, this program did not make a clear conclusion. Perhaps, in terms of creative, really no ‘right’ and ‘wrong’. As the saying goes ‘celery and radishes all have love,’ but also, especially in China, a relatively immature market environment is likely ‘lucky hit with’. However, I have always believed that creativity may not be ‘right or wrong’, but it is always ‘good and bad’ distinction. Moreover, in the ‘good’ and ‘bad’ was hidden among the many mysteries of the success or failure of marketing. The author an essay called ‘creativity is a kind of deep’, systematically expounded on how to choose a good business idea. The first principle is ‘relevance’. That is, your ad creative and used the relationship between the interests of consumers. Here, the focus will elaborate on this ‘relevance’ is the key link: telling the logic. To do marketing people, particularly those engaged in marketing strategy, have stressed the logic. The approach is also to persuade others to talk