Advertising crisis warning- Nike ads have brought a warning.docVIP

 PAGE \* MERGEFORMAT 11 Advertising crisis warning: Nike ads have brought a warning Nike advertising the event to remind the enterprises to strengthen awareness of crisis early warning ads December 3 SARFT formally ordered the banning of the latest Nike basketball shoes commercials ‘Saw’, thus in the domestic as well as an extensive public attention in Asia ad controversy seems to come to an end. SARFT issued a ‘stop playing on the immediate notification of Saw commercials’, pointed out: The trial of view, the advertisement violated the’ radio and television advertising Interim Measures’ Article ‘radio and television advertisements in China should uphold national dignity and interests, respect the motherland’s traditional culture ‘, and Article VII’ shall not include ... ... the contents of the desecration of the national customs’ requirements. Nike’s public relations person concerned subsequently said, Nike will respect and accept the Chinese government departments concerned this decision, and commissioned a public relations firm has apologized to the public. Nike ads in which problems? In the ad, called Saw, basketball star James need to five storeys with five opponents for basketball battle. Three scenes rival is China’s image. The first screen: James came on the first floor hall, there is a ring, step one side of which stand two stone lions. A sudden fall from the air, look like a Chinese old man, wearing a robe, displaying Chinese Kung Fu, two people fighting. Suddenly, James made a difficult moves, from behind the basketball throw, a rebound will be the old man knocked down by the columns, the latter leapt to basket scores. The second screen: James came to the second floor. Bills floating around here, and was wearing a Chinese dress for women. Woman floating, flying with the Dunhuang frescoes in the very similar shape. The women, the hero with open arms to the lure of a dubious attempt to block his way, James buckle broken backboard, ‘Flying image’