Advertising hodgepodge which one you most love-.docVIP

 PAGE \* MERGEFORMAT 5 Advertising hodgepodge which one you most love? During the Spring Festival this year, the major television television advertising of medicines and health products increased significantly, advertising articles in the audience before the day of the bombing of a high frequency, forming a strong visual and auditory impact, I think, for too much TV advertising, most of the audience and some approach: one, flew for Taiwan; 2, put the case of advertising articles barely read. In fact, a good advertising articles (or articles sophisticated advertising) is worthy of appreciation and memorable, but now Chinese enterprises are very few good advertising articles, as an advertising industry veteran put it: 80% of advertising is a waste of resources, only 20% of the ads played a proper brand communication and advertising results! I recently passed on a number of brands advertising articles of the comparison and found a very interesting phenomenon, most domestic enterprises are basically advertising articles advertising appeals more direct way, seems to have forced upon you a product or a message at other companies, is happy to worship at the pop star with ‘the use of experts’ image of doing propaganda, operating practices, and please make a star out of weight-loss ads, such as a furnace, but that looked like you were smashing television sets’ Melatonin ‘ad come there are still a lot of drugs (Health Products) Enterprise to it as’ the Bible’, I do not know ‘Melatonin’ mode will not have any effect? If we say that the first planning and creativity to do ‘Melatonin’ advertising talent, then the second to do this kind of advertising creative can only be regarded as ‘Jackass’ of! In relation to domestic enterprises, some international brands but people saw the ads memories, such as: Johnson amp;amp; Johnson’s ads, the camera lens at a very ordinary life in all its roles, the scene is very natural, very warm, ‘because of love was born, and Johnson amp;amp;