Advertising in essence a donkey named sales.docVIP

 PAGE \* MERGEFORMAT 5 Advertising in essence a donkey named sales In 2001, China invested advertisers were carried out by advertising investment once again exceeded 80 billion yuan - these are huge investments that are considered by many leading entrepreneurs and smart advertising thrown out of a hill that can be stacked in The notes, how much is already failed to be implemented? Known how many it is a wise move? In any case we should be careful review and reflection, perspective in which the ads are really resourcefulness. While humans have not yet invented a simple scientific methods and technologies to help us easily and accurately measure the effectiveness of each ad, we will not be able to quantify the means to judge the pros and cons of each one degree of non-advertising. However, we still can recall, reflection and perspective in the review of these first, obvious mistakes, try to figure out and an understanding of the successful experience to guide our future advertising campaigns and marketing practices. We believe this is not without benefit. Recalled that in 2001 China’s advertising, no one can bypass the Melatonin brand. Because it is a series of advertisements have been seen by some professionals as ‘the most disgusting ad’ to be criticized in the. Of great irony is that these ads are poor is the most current sales force in China is one of the advertising campaign. In order to Ganxie this memorandum, I will give back at past work, a famous friend to call the advertising world to seek his Melatonin ad views. The disheveled senior creative director hum Road: ‘Why do you want me to talk about it? Grade creative point of view, it was the first donkey, but ... ... although it has recently Bale constantly changing clothes, but it is after all just a donkey! I have cried several back for it! ‘ This is, Melatonin advertising, sales continue to create a miracle advertising, advertising in professional evaluation obtained there! Melatonin successful exp