Advertising how advertising-.docVIP

 PAGE \* MERGEFORMAT 16 Advertising how advertising? Advertising has become almost indispensable to a modern enterprise, one of corporate behavior, advertising is not only the business of disseminating information and communicate with an important tool for consumers or corporate image, brand an important means of establishing status. With the development of society, the spread of corporate advertising is more and more diverse ways, and different advertising companies and advertising should be how to do have different ways of thinking and methods. In fact, I very much agree with: Advertising is a full of creative industries, can not and need to develop a so-called standard mode of operation and working practices. So here I am also a counter on its own experience and experience some of the work, holding communication and attitudes and to share their learning. Sometimes turned out to earth-shaking, sometimes Jiyangwenzi, an upsurge of waves, sometimes Emmanuel flashing, dumping all living creatures ... ... always gives the impression that advertising is quite romantic industry, I entered this industry to a large extent from this romantic Ben Zhao The. But a few years before my true feeling: In fact, advertising is not a very romantic thing, camped, endure sleepless nights I will not speak, the light in a row to take the words of their predecessors: a good advertising is out of the ! - For a really want to do a good job advertising people, the role of legs, they very often have a much greater than the brain! On this point alone, the ad is not a how romantic career. I believe the majority of advertising practitioners have a thorough understanding of: a complete advertising like the sea of an iceberg, we only see a small, exposed part of the greater part of the hidden sea , and hides them in places where we can not see, but I like these hidden in the sea, we can not see some call it ‘found in the fact that’ the reason why I have termed a ‘fact find’, meaning is th