Advertising creative needs vision instead of imagination.docVIP

 PAGE \* MERGEFORMAT 5 Advertising creative needs ‘vision’ instead of ‘imagination’ Recently chatted with a north drift scholar, a person must write good prose, has a variety of industries the hands of practicing qualification certificate, but talent can not be realized amp;quot;at least the short termamp;quot; of the kind of the poor, a person must be online a ‘Do not do so talented of the poor ‘and the article touched, and finally think of something to make money. He said to me: ‘You help me think about it, I do something in order to make money? ‘After listening to the remark really made me feel today’s world the wind is low, why the person’s talents to use to measure how much money do? In any country is difficult to ensure that there are talented people is a rich man呀 ! Humans always have some people do not fight for the money away, somehow there are many talented can not be realized for money呀 ! Of course, you can rise to the height of ideology to talk about, it is not my criticism of a planner to do and can do something, I told a person must be, if I can answer your question, I do not just do it it? Business opportunities and I plan to advertise the same, good advertising is to see out of good ideas, rather than imagination. The Zhefan dialogue so that I can think of many imaginative advertising industry planners, through their advertising work reflects the share of imaginative planning in advertising dominance. Reality, advertising planners, the vast majority of graduating from school into the advertising companies can spend in school from teachers and books to the theoretical knowledge. They learned the use of theory in every industry together to form a universal plan or general plan, but doing it does not feel that there is much difficulty. Therefore, advertising plan People’s Congress stressed that ‘imagination’, many think it would work out. I do not deny that the ad would like to come have a good work, but must be very few, even if there is a coi