Advertising from the failure to see the Olympic marketing.docVIP

 PAGE \* MERGEFORMAT 10 Advertising from the failure to see the Olympic marketing Olympic marketing has always been China’s most exciting brand of events, but also a number of people talked about, and this hundred years of the event, so that the number of enterprises and win badly beaten. However, perhaps the lack of experience, many companies found that the Olympics has come so quickly, just before the opening of the preparations we found that insufficient. Enterprises to import a full Olympic marketing in general can be divided into three phases, one to three years before the Olympic Games preparation and dissemination of information; the spread of climax during the Olympic Games; the Olympic Games marketing consolidation; put the image point, the Olympic Games before the prerogative of the new consumer group to see; the Olympic period to make a new group of consumers to remember; the Olympic Games, then make a new group of consumers to buy. However, not all brands are suitable for the Olympics marketing, not to mention those small and medium enterprises is likely to be the Olympic Games when it was insolvent when the Olympic Games, as some enterprises may not have thought less effective. According to preliminary statistics, since the 80’s, all types of enterprises that sponsor the Olympic Games, 40% of business owners in the year to push regional sales increased by 20% or more, but the profit was reduced by 20% year on year. This is especially worth considering. Beijing Olympics there are several levels of corporate sponsorship, global partners and Chinese partners, sponsors, exclusive suppliers and suppliers. Among them, the threshold of global partners about 4 billion yuan, Chinese partners around the threshold of 2 million sponsorship of 8,000 million yuan, the exclusive supplier of 4,000 million, while the ordinary suppliers also need to more than 14 million yuan . From here we can see that VIS is a sponsor, it is not an ordinary business affordable,