Advertising hearts and minds of the three magic weapons war.docVIP

 PAGE \* MERGEFORMAT 7 Advertising hearts and minds of the three magic weapons war November 8 last year, should Elysees (China), the headquarters of the invitation, the author, and president of Mr. Zhao Qiang Tingmei attended Yongxing Garden Hotel in marketing at an interactive workshop. Originally was just fishing for a thought in the field pretending to master and book-signing of the color head, did not expect ... Hehe ... actually dig their ads get over. One of the secret lies in the fact I am willing Qingqi advertising Psychological warfare three magic weapons: segmentation, motivations and skills. Psychological warfare is one of the magic advertising: category segment. The so-called segmentation, is that Brother can you leave other people’s ‘completely different’ impression. When we are potatoes, you can sweet potatoes or carrots, but do not also potatoes. If you are potato, that in the minds of consumers, you would certainly have to queue up behind us and what had to say one everyone-Well! But if you are sweet potatoes, then routed in front of consumers at once, and we had to look on in despair potatoes. Champs Elysees (China), according to old-fashioned name for the product, if that is Elysees brand far infrared sauna room, and I call upon differentiation after the ‘Elysees bath’. Look, it is not sauna categories of equipment, and it is another entirely new category of the bath. This really makes people excited, it should not stand under the shadow of sauna painful struggle, and with the rational and effective segmentation, Lai homes directly out of sauna bath on the lord it over the. In addition, those who have entered and will enter the market far-infrared sauna room, finding it impossible to take advantage of the Champs Elysees. Like ‘Melatonin’ If you do not call ‘Melatonin’ but a brand called Shi Yuzhu melatonin, then it together with a huge advertising market boom will be replaced in other rush carved up by other brands of melatonin. So clever