Advertising dissemination of new tools- the interests of Advertising Communication.docVIP

 PAGE \* MERGEFORMAT 15 Advertising dissemination of new tools: the interests of Advertising Communication Some people ask me: What on Earth up? I will answer: first, the second an advertisement. Turn on the TV, will channel the whole dial again, you will find about half of the channels broadcast advertisements; read newspapers, even the soft ad with a hard turn accounted for 1 / 3 of the layout; broadcast advertising while moving 20-minute lecture, 30 minutes; out of the house, road side billboards will always accompany you to your destination; ad Roadshow can be seen everywhere; neon, light box advertising, station brand advertising, advertising signs, banner ads, artillery advertising, floor sealing body advertising ... ... live in all of your line of sight; high-decibel sound and promoters of the ‘warm’ calls, so you nowhere Dunxing. Braved the torture at home advertising on the senses, you will find the door has been posted a lot of self-adhesive advertisements; opened the door, what will fall squeezed through the crack in the DM advertisements; shut the door, the door sounded again to sell Members of the knock on the door sound. The ubiquitous ads so that we receive numb by then to disgust, a lot of advertising messages into the minds of consumers before being discarded by consumers. Businesses are complaining: the rising cost of communication can be effective is getting worse. A lot of investment in advertising into the ring can be heard even one of the failures everywhere. While the proliferation of media, heightened sense of corporate communications, consumers increasingly rational and objective factors such as maturity, but the advertising accounts for only 5% of sales, performance, achievements of the company but there are also many. The reason for advertising scientific and effective mode of transmission is its excess of information in the wave of winning the key. Here, the author presents a certain interest for dissemination of the object to im