Advertising Planning Misunderstanding.docVIP

 PAGE \* MERGEFORMAT 15 Advertising Planning Misunderstanding Advertisers articles 1, ‘get me a set of planning the program bar’ Advertising Planning often encounter bosses: the conversation has just begun, he would ask for a package to take out. In fact, this time with advertising companies and products A, B, C do not know anything about it. A considerable number of business owners on the plan there is a certain degree of misunderstanding, as if planning is to think one or two ideas or creative, but I do not know planning is in full knowledge of enterprises under market conditions and the actual state of the analysis, judgments, and reasoning processes, not to know to plan first and foremost an idea, then is an option. This is like we do Road, mathematics questions, first of all have to recognize that it applies to which of the laws of this major premise. While the program may take, but if this program is plucked from the air out, for business owners, what is value? Therefore, the first step is to fully communicate. Second, to provide information is not comprehensive and there are deviations Enterprises need planning help, certainly because of the actual operation of enterprises encountered the problem difficult to solve, otherwise he will not ask the people involved in the planning. Since there are problems, then the planners do not want to hide, but to objectively and realistically laid out, and put all possible and problems are provided out of the situation, so that planners which to make a selection, analysis and judgments. If we only say good, bad cover, it is likely to occur due to incomplete information to determine the original error, it was to make a planning program, its value has naturally declined. In fact, the planners also understand that if we really like the company said, as ‘the situation in a good’ also do not need to do masterminded. We have encountered a very typical customer, the boss said of his products, high spirits in full flight,